Kingsdale Advisors - Brand Guidelines
Brand Guidelines
Document, Social Media & Web Design Best Practices
Logotype
Main Logo
Logo Icon
The Kingsdale logo is the primary representation of our brand. It combines the logo icon (the "K" symbol) with the wordmark to create a distinctive and professional identity. The logo icon can be used on its own in specific applications where the Kingsdale brand is already clearly established, such as social media icons, favicons or internal materials.
Logo Safe Space
Logo Clear Space
Logo Icon Safe Space
Always maintain sufficient padding around the logo. This "breathing room" ensures the logo isn't visually crowded by text or other elements, preserving its integrity and legibility.
Logo Proper Use
On Dark Backgrounds
On Light Backgrounds
Logo Misuse
Avoid any modifications to the logo. Proper use of the Kingsdale Advisors logo is of utmost importance to maintain the integrity of the brand identity.
Do not rotate
Do not distort
Do not use shadows
Do not use effects
Do not use wrong colours
Do not use external colours
Do not use low-quality versions
Do not use without the icon
Typography
Typeface (Header)
Nata Sans | Bold
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Ee, Ff, Gg, Hh, Ii, Jj
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Our brand font for headers is "Nata Sans". Use for opening slides (60pt), section slides (36pt), slide titles (20pt), and paragraph headings (16pt or 14pt).
Typeface (Body Text)
Inter 24 | Regular, Bold
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Ee, Ff, Gg, Hh, Ii, Jj
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Our brand font for body text and subheading is "Inter 24". Default body text at 14pt, subheadings at 16pt.
Font Size Reference
Text Formatting Guidelines
Margins
Maintain a margin of 0.4 inch between the edge of the page and the beginning of the text.
Line Spacing
For optimal readability, use a line spacing of 1.2pt for vertical space between lines.
Paragraph Spacing
Use 0pt space before each paragraph and a 6pt space after each paragraph.
Text Alignment
Left alignment is standard for presentations and documents. Center text only for titles.
Colours
Primary Colours
Primary colours are the foundation of the brand's visual identity. They ensure consistency, recognizability, and clarity across all materials.
- Deep Red is the primary accent colour for text and can be used in design elements.
- Dark Grey is the primary colour for body text and can be used for design elements and backgrounds on key slides.
- White is the primary colour for backgrounds and text on backgrounds with colour.
Secondary Colours
Secondary colours support the primary palette by adding flexibility, variety, and depth. They help differentiate content and enhance visual hierarchy.
Use for:
- Illustrations or infographics
- Backgrounds for secondary sections
- Tags, charts, hover states
- Accent elements and highlights
Click on any color swatch to copy the HEX code
Icons
When it is necessary to use icons, refer to the Phosphor Icons set. Icons should be downloaded in SVG format and used in the design only as vector graphics.
Visit Phosphor IconsSample Icons
Vector Only
Always use icons in SVG format to ensure crisp rendering at any size.
Consistent Style
Use regular weight icons from Phosphor Icons for consistency across all materials.
Brand Colors
Apply brand colours to icons: Dark Grey for neutral contexts, Deep Red for emphasis.
Design Elements
Headers
When designing slides with a top header, a gold line must be used. Two types of headers are allowed — one with the full logo on the left, and one with the icon on the right.
Privileged & ConfidentialHeader with full logo on left
Header with icon on right
Footers
There are three types of footers used for different purposes.
Primary Footer
Confidential Footer
Thematic Footer
Text Boxes
Box Styles
Multicolour Lines
These multicolour lines are used as a design element applied to title and final slides, section dividers, and other design materials where a clean, minimalist branded accent is needed.
Horizontal Variants
Negative Space
Prioritize Breathing Room
Avoid overcrowding slides with text or visuals. Generous spacing allows each element to stand out.
Group Thoughtfully
Use space to create logical groupings. Place related content closer together and distance unrelated elements.
Balance Simplicity
A clean slide doesn't mean an empty one. Negative space helps highlight key messages.
Photography
Mood & Lighting
- Bright, yet Controlled: Lighting is bright and even (often high-key), suggesting clarity, transparency, and a modern office environment.
- Professional and Sharp: The mood is serious, focused, and high-level, reflecting "quiet confidence" and a sophisticated C-level appeal.
Subject & Content
- Process and Detail: Features hands-on engagement with technology (laptops, tablets) and documents, suggesting active work, strategy, and analytical focus.
- High-Value Interaction: Focus on small group interactions, such as discussions or meetings, emphasizing collaboration and high-stakes consultation.
Composition & Style
Shallow Depth of Field
Key elements (e.g., a person's hands on a keyboard, a laptop, a coffee cup) are in sharp focus, while the background (people, meeting room) is blurred (bokeh), directing the viewer's attention and adding a "polished" quality.
Perspective of Action
Many shots are taken from a dynamic perspective (e.g., over a shoulder, from the meeting table), placing the viewer inside the action, emphasizing practical execution and high-trust work.
AI Generated Visuals
When generating imagery with AI, use these prompt guidelines to maintain brand consistency:
Summary
The visual style must project Quiet Confidence and a Sophisticated look. Use bright, controlled lighting on authentic subjects (strategic planning, analysis) to maintain clarity. The style should be polished, often using a shallow depth of field, with strict control over AI-generated imagery.
Brand Guidelines